Erica Fosse

Written By Loic Maestracci

Artist Development, YouTube Music

As a SF Bay Area native, Erica has spent over 11 years making waves exactly where music meets tech. Currently driving Artist Development at YouTube Music and Google, she’s helped thousands of artists and their teams turn their release dreams into reality by cultivating global online audiences. Erica specializes in digital storytelling, helping musicians translate their everyday grind into compelling online narratives. A true live-music junkie at heart, her favorite place to be is in the crowd at a show—a passion she’s happily brought to her day job by booking live bands for Google’s internal employee events.

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Nov 13
From Release to Career: Building Momentum in Between

Speakers: Mike Fink, Marcel, Adrian Marcel, Mr. Hong, Erica Foss

There's endless advice about release day. Almost none about the other 364. This panel is about those.

Mike Fink from DistroKid sits down with independent artists and industry professionals to talk about what actually builds a career: how to space out releases, what to do in the gaps, and how to turn casual listeners into people who actually show up (and pay).

Whether it's your first release or your fifteenth, you'll leave with homework. The good kind.

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