MUSIC CREATOR CONVERSATION

Valentino Khan breaks down how he’s evolved beyond traditional music campaigns to build a larger world around his project through fan experiences, humor, visual identity, live concepts, and community. The conversation explores how simple creative ideas can grow into recognizable formats, why fans should feel like active participants rather than passive viewers, and how Valentino approaches world building around his music. He’ll also dive into the evolution of Extramania, his vision for making dance music feel more fun, connected, and alive, and how that same philosophy is shaping the launch of Extra Credit Records.