Nov
13
Music Business

From Release to Career: Building Momentum in Between

Speakers: Mike Fink, Marcel, Adrian Marcel, Mr. Hong, Erica Foss

There's endless advice about release day. Almost none about the other 364. This panel is about those.

Mike Fink from DistroKid sits down with independent artists and industry professionals to talk about what actually builds a career: how to space out releases, what to do in the gaps, and how to turn casual listeners into people who actually show up (and pay).

Whether it's your first release or your fifteenth, you'll leave with homework. The good kind.

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Nov
13
Production & Recording

Inside Sync: A Conversation on Music, Creativity & Building a Career in Sync

Jake Warren, Music Producer

Inside Sync is an interactive discussion exploring the creative process behind modern sync music.

Using his original song,"HAUNT U," featured in the official trailer for American Horror Stories as a starting point, Jake Warren shares the story behind building an independent career in Los Angeles—from developing a signature sound and collaborating with artists to writing music for publishers, music libraries and major film and television productions.

Through conversation, audience questions and selected examples from his own work, Jake explores the creative and professional decisions behind modern sync music, offering practical insight into the creative and business sides of building a career in today's industry.

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Nov
13
Songwriting

How to Turn a Good Song Into a Great Song

Jai Josefs, World Renowned Songwriting Coach

What separates a good song that you and your friends enjoy from an outstanding song that can be the gateway to reaching a worldwide audience? In this hands-on workshop,acclaimed songwriting coach Jai Josefs will break down the key elements that elevate a good song to greatness — both musically and lyrically. You'll learn the core concept behind what makes a song truly stand out, along with practical techniques you can apply to your writing immediately. Using real-world examples from classics to current hits, Jai will guide you in sharpening your craft and taking your songwriting to that next level.

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Nov
13
Songwriting

The Art of Noticing: Turning Everyday Moments into Songs That Connect

Linney, Singer, Songwriter, Producer, DJ, Tastemaker

Great songs rarely begin with a melody. They begin with a moment: a passing thought, a conversation, a memory, or an emotion that refuses to let go.

In this workshop, songwriter and artist Linney shares her process for recognizing those creative sparks before they disappear and transforming them into meaningful lyrics, melodies, and stories. Through real-world examples from her own catalog, practical writing exercises, and techniques for developing stronger creative instincts, you’ll learn how to uncover inspiration in everyday life, build a library of song ideas, and write from a place of honesty that resonates with listeners.

Whether you’re an experienced songwriter or just beginning, you’ll leave with a practical framework for turning ordinary moments into extraordinary songs.

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Nov
13
Music Business, Creators Discussions

Building a Career in Recording: Engineers in the Bay Area

What does it take to build a lasting career in recording? Join a panel of accomplished Bay Area recording engineers, producers, studio managers, and studio owners as they share the experiences, decisions, and philosophies that have shaped their careers. From landing early opportunities and developing their craft to building studios, fostering creative communities, and adapting to an evolving industry, this conversation explores what it takes to build a meaningful and sustainable career in audio.

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Nov
13
Songwriting

SongShop - Live Feedback on Perfecting Your Song

Jai Josefs, World Renowned Songwriting Coach

Jai’s SongShop is a rare, deep-dive song critique workshop for talented and aspiring songwriters ready to elevate their craft. In this immersive session, Jai offers professional, in-depth feedback on selected songs—using each one as a springboard to explore all the key elements of great songwriting: melody, lyrics, chords, groove, structure, and even marketing. Participants generally say they’ve learned as much or more from Jai’s insights into others’ songs as from the critique of their own. So this isn’t just about improving one track—it’s about gaining powerful tools and perspectives that will sharpen everyone’s songwriting overall.

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Nov
14

The Business of Game Audio a Report From The Trenches! Breaking Into Game Audio & Building a Career

Careers in music and sound extend far beyond hit records, perhaps now more than ever. As the music industry continues to evolve, game audio has emerged as one of the most exciting and rewarding fields for composers, sound designers, producers, and audio professionals to apply their creative and technical skills. This is your chance to join a panel of experienced game audio professionals as they discuss the current state of the industry, the wide range of career opportunities available, and practical strategies for breaking into the field.

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Nov
14
Music Business

Neon Owl Presents: Rising Together - The Power of Community and Collectives

“If you want to go fast, go alone. If you want to go far, go together.” Come meet with and learn about the power behind communities and collectives that push the industry and artists careers forward.

 

Presented by

 
 
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Music Production Pop-Up Lab
Feb
23

Music Production Pop-Up Lab

This hands-on evening dives deep into modern music creation, blending production, performance, and sound design, hosted in partnership with music industry leading brands; Novation, Sequential, Focusrite, and ADAM Audio.

Attendees will explore creative MIDI controller roles, advanced mapping, routing, and performance-ready setups that seamlessly translate from creation to live execution, culminating in a synthesizer sound design and live performance workshop.

Space is limited to 10 hands-on workstations (with 10 additional assistant spots), and participants must bring a laptop with Bitwig pre-installed (no purchase required, a free 30-day trial is available here) to take part in the interactive sessions. While we will learn within Bitwig, however, techniques learned in this workshop can be applied to any DAW.

Hands-on spots will be assigned on a first come first serve basis at check-in. We are also reserving up to 20 spots for people who just want to attend the lecture without the hands-on lab experience.

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Agenda

4:00 PM - 4:45 PM

Workshop 1: Intro to Bitwig music production software

Peter Nyboer

Participants will be introduced to the core tools and creative workflow of Bitwig, starting with navigating the interface, understanding the Arranger and Clip Launcher, and setting up audio and MIDI devices. This will cover creating beats and melodies using Bitwig’s instruments, clips, and browser, along with basic recording, editing, and loop-based production techniques. The session would also touch on using effects, automation, and modulation to shape sounds, before finishing with simple arrangement and mixing fundamentals, ensuring participants have a clear foundation to continue producing music confidently in Bitwig.

5:00 PM - 5:50 PM

Workshop 2 - Part 1:Designing Hybrid Workflows with Novation Controllers

Peter Nyboer, Trovarsi

This hybrid lecture- and hands-on-based session introduces how electronic artists design hybrid workflows that support both music production and live performance using Bitwig Studio with Novation MIDI controllers. Using Launchkey MK4, Launchpad and Launch Control XL 3, part 1 focuses on system layout, controller roles, and workflow design rather than completing a finished track. MIDI controller features such as keys, pads, faders, knobs, scales, clip launching, and visual feedback are demonstrated in Bitwig to show how Novation controllers provide the deepest and most integrated creative workflow.

5:55 PM - 6:45 PM

Workshop 2 - Part 2: Expanding Control for Studio & Stage

Peter Nyboer, Trovarsi

Part 2 builds directly on the previous controller setup, expanding into deeper production and performance integration in Bigwig. Using Novation MIDI controllers this session explores advanced mapping strategies, routing concepts, and hands-on control techniques that translate seamlessly between studio creation and live execution. The focus is on continuity and scalability, demonstrating how Novation controllers support evolving workflows without requiring separate setups for production and performance.

7:00 PM - 8:00 PM

Workshop 3: Intro to Synthesizer Sound Design with Sequential Fourm

Host to be announced

No instrument can match the variety of different sounds you can get from a synthesizer. But many players are not sure where to start with designing their own sounds or even modifying presets. Join this hands-on workshop and experience a step-by-step walkthrough on how analog synths are programmed to create amazing tones. Working directly with Sequential’s new synth, Fourm, participants will start with first principles, and move on to build unique sounds. Participants will hear how the creative and technical choices build on each other, to produce the sound they were dreaming of. They’ll master the essentials: oscillators, filters, envelopes, and modulation. And in just 45 minutes, walk away with the confidence and skills to design their own sounds for all future productions.

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Nov
15
Artist Development

Tips to Create Longevity in the Music Industry

Darlene Hall, Director of Distribution, Create Music Group, Welcome Records, Cyclops Recordings
Elaine Huang, Founder, Neon Owl & Open Door Sessions
JVNA, Singer, Songwriter, and Multi-instrumentalist
Lauren Anderson, Label Consultant, LabelWorx North America
Linney, Singer, Songwriter, Producer, DJ, and Tastemaker
Thomas Garcia, Head of Dance, Create Music Group

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